The NEW Tortoise and the Hare: The Right Tools and Mindset

Apologies for not posting this past week.  I was on vacation and wouldn’t you know…I learned a humble business lesson!

la

Along with my husband, I was out and about in the streets of Los Angeles: going to ComplexCon, a LA Rams game and a LA Lakers game.  We also visited the Griffith Observatory and the Hollywood Walk of Fame, among other things.  I think both of us learned valuable lessons in having the right mindset and the right tools

MINDSET

We were so excited to go to the LA Rams game.  This was the first season the team was back in LA since the early 1990s.  Traffic was crazy and the cost of parking close to the arena was out of this world!  We found parking a few blocks away in an alley for half the price.  Not bad and we get our extra steps in for the day.  Healthy!

After we purchased our LA Rams memorabilia and ate, we found our seats.  We sat behind a dedicated Rams fan that stood up during every play.  Behind us was another Rams fan that “sprayed” every time he yelled.  My patience was wearing thin.  I really wanted to say something however I reminded myself first of all, where I was and that I cannot focus on the negative as it did not out-weight the positive: I was at a Rams game!

We actually networked with all of the people sitting around us who had ties to North Carolina.  The world is truly small.  The wife of the man who kept standing up in front of us had a friend that loves to coupon from Greensboro (where my husband and I met), the man behind us (who didn’t spray when he spoke) was actually from Raleigh, and the man beside us had family in High Point.  I got many compliments on my custom shirt my husband designed, in support of Todd Gurley, who was from our hometown (Shout out to eastern North Carolina).  It didn’t hurt our networking either when everyone found out we were there to support Todd Gurley instead of the Carolina Panthers.  Traders much?

I learned that patience is something to pray for as you never know who a person really is until you meet and engage with them.  First impressions are important but they shouldn’t necessary always be the foundation of a relationship/friendship.  Sometimes you have to dig deeper to find substance.

TOOLS

Having only packed a carry on, to reduce possibility of loss/delayed luggage neither one of us didn’t pack any comfortable shoes.  Needless to say my husband and I underestimated how much walking we were going to encounter.  By the third day, my feet were begging from a break from my Vans and Converses.  We obliged and both bought comfortable walking shoes for the remainder of our trip.

Knowing your circumstances and preparing with the proper tools is invaluable, otherwise it will be a costly consequence.

Learning through living life is lovely!  Sometimes in order to more forward aggressively, you need to slow it down a bit.

FYI I had to get a brace for my left foot to wear for 4 weeks! : stress fracture.  The right tools are very important to have to avoid professional, and sometimes physical injury.

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The Beyoncé Brand serves “Lemonade” as we’re about to DIE of Thirst!

Yes, another post about Beyoncé but who can blame me?! She is a marketing genius!

Lemonade
Photo courtesy of Genius.com

 

Everyone was tuned into HBO for the world premiere of Beyoncé’s expected album “Lemonade.” After she dropped her single and video for “Formation” right before her Super Bowl 50 performance with Cold Play and Bruno Mars, the “Beyhive” knew she had something special in the works. Who knew she would have a Formation tour but everyone knew then that she has an album ready to share with the world. What artist can sell out a world tour prior to even dropping the album?!

Due to her controversial performance paying homage to the Black Panther Party to emphasize freedom from oppression of any form, she instantly gained so much publicity that you had no choice but to try to go to her concert to see if you can get answers (or an apology depending on if you want to #boycottbeyonce)…but to go to a concert and not know any lyrics? That’s why when Beyoncé hinted at her next project, “Lemonade” she knew we’d drink it all up!

Beyoncé famously doesn’t give interviews any longer, with the exception much to my surprise with her recent Elle magazine cover feature. Her music conveys relationship infidelities and trust issues and many are speculating if they are based on fact or fiction.

What I love about Beyoncé’s music is that you’ll never get the true answer because her lyrics have depth, and can mean more than one thing. Not only does her lyrics have controversy, we all know so does her life. Everyone remembers the infamous elevator footage of her sister, Solange, attacking her husband, Jay-Z. The family has issued a bland statement asking the public to respect their privacy, without offering any answers. She has also had previous issues with her father and her father has had infidelity issues of his own….maybe some of the lyrics are written in a different perspective.

Either way, good or bad, you can’t go a week without seeing Beyoncé in the news. She keeps a publicist to work with creative ways to distribute her message rather than the traditional way we’re all use to. From surprise albums to surprise movies and world tours, the Beyoncé brand is never predictable. Maybe her next album will be a full-on Tony award-winning production on Broadway!

FYI as an active member of the Beyhive, I will be attending her Raleigh, NC show tonight!  What do you love about Beyoncé’s marketing tactics?