What IS Public Relations?

When it comes to public relations, many people don’t know exactly what it entails.  Some people think it’s building social media followers…but PR existed before social media.  Others think it’s event planning however that may possibly be only one part of a publicists duties.

The Public Relations Society of America (PRSA) defines public relations as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Strategic is key in this definition from PRSA.  It is the job of a publicist to use their variety of  professional communication skills to communicate the RIGHT message to the intended targeted audience through the appropriate media outlet.  A media outlet is anything that provides information to the masses such as newspapers, magazines, blogs, TV, radio shows, etc.  It is IMPORTANT to have something newsworthy before contacting a publicist.

Do you need public relations?  If so, contact me today to discuss how PR can help generate sales/downloads/views for your brand, product, or service.


2012 Women in PR Summit & Retreat Overview

I attended the 2nd Annual Women in PR Summit & Retreat.

My main purpose in going: to learn more about the public relations industry and to network with great professionals already in the industry. I was more interested in the panelists and the different panels more than anything.

There has been a lot of backlash about this event due to scheduled keynote speaker Kelly Cutrone deciding not to come. I had already signed up for this conference before the organization brought Kelly Cutrone on board. Although I was really excited to see her and hear what she had to say, it was NOT my only reason for coming.  Don’t pay money for a full conference if you are interested in only one part.  If that’s the case, try to reach out to that one person you are there to see.

There has been a few people asking me about the entire situation and I’m not sure why because I don’t speak on behalf of any of these two parties.  I would encourage others to continue to follow this story and wait to hear official statements from BOTH parties.  I respect Kelly Cutrone but I also respect and admire Anje Collins for wanting to help others in the industry and I thank her for all that she has done for the organization’s members.

What is your opinion about this situation?  Please respect other people’s comments, you are entitled to your opinion.

Public Relations for the Newbie

Hello, my name is Cassandra and I am a PR newbie. (everyone else say Hi, Cassandra). I recently made up my mind that my ultimate career goal is to become a publicist with having worked for a PR firm. I’m currently working for a company in their marketing department and only part of my job is public relations. This includes composing/updating media lists, managing content on social media platforms, and executing pitches to different media outlets for my company. We have hired an agency to help our company out that has had more experience in pitching to clients. I am also interning with a PR agency in Chicago as a virtual intern.

This post is for those in the public relations people in the industry. I would like to get your advice in how to start out in the industry.  Where/how should I start?  What would you have done differently starting out?  Any advice would really help and comments are welcomed!  Thanks in advance!

Cassandra 🙂