In a previous post, I talked about how being a public relations professional helps me think on my feet to work around threats.
In conducting and updating my SWOT analysis for this wedding, one of the opportunities for the bridal party turned into a serious threat:
The bridesmaid dresses didn’t fit 40% of the bridal party!
Now with less than 30 days to the wedding, I had to think fast to avoid raising the bride’s stress levels. Well it turns out my solution worked!
Here is how I turned an original opportunity that changed to a threat back to another opportunity…and technically into a strength.
The bridesmaid dresses are one of the most expensive items to acquire for the wedding. Normally this would entail the bridal party to go dress shopping and place the dress on order. In this particular instance, we decided to go the least expensive route and find a dress on a website. Pretty dress but to our disbelief, the FIT didn’t work out for our curvaceous features. We took the risk and lost.
It’s now less than 30 days to the wedding. There was no way we could order dress to have them arrive in time and even if they did, the fit out would not be favorable. With two bridesmaids not being able to fasten the hooks, I decided to throw a ribbon on it and have all the bridesmaids wear a ribbon around their waist to cover the hooks.
It was my job to break the news to the bride but I had to make sure I present it in a way that would ease her worries. The sandwich method helped (start good, drop the bad, top it off with good):
- Complimented the beauty of the dress
- State that the dress could not be secured for a couple of bridesmaids due to the tight fit
- Offered a solution that would solve any issues AND compliment the colors of the wedding
After having the bride check with her wedding planner, the ribbon worked and would not clash with any other decor. Whew, crisis averted. I Pope’ed it! This ribbon not only solves a problem but includes the bride’s favor color more in her wedding vision.
Anyone can complain and pout but the resilient figure out a way to make it happen. Most entrepreneurs push and strive to see their vision come to life so get out there and MAKE IT HAPPEN!