Pitch to End

In the world of PR, pitching is sometimes our way of networking and relationship building outside of social media.  We tend to monitor social media posts by journalists to get a feel of what their tone or personality is in order to better craft a pitch.

Picture Courtesy of Ragan's PR Daily
Picture from original article post: courtesy of Ragan’s PR Daily

Depending on the relationship the publicist has with the respected media professional as well as the tone of the message, there are appropriate ways to end an email.

If you’re pitching a press release regarding the loss of your company’s CEO, a publicist may not want to close their pitch email with “Cheers” or “Later, Vader.”  Fostering established relationships with the media is also important so you if an email is being sent to a current connection, ending the email a close such as “Until next time” may be more appropriate than a distant “Regards.”

Here are 35 other ways to close an email:

1. All the best
2. Anonymously
3. Be well, do good deeds, and keep in touch
4. Best wishes
5. Confusion to your enemies
6. Copyright 2014
7. Cordially
8. Enjoy your weekend
9. Fare thee well
10. Goodbye and good luck
11. Good job
12. Good luck
13. Have a good one
14. Have a great day
15. Hope this helps
16. In anticipation of your valued response
17. In my humble but accurate opinion
18. I thank you for your time
19. Keep up the good work
20. Live long and prosper
21. Looking forward to your reply
22. Stay tuned
23. Tag. You’re it
24. Take care
25. Thanks for your help
26. Thank you for your quick response
27. The end
28. This message will self-destruct
29. Very truly yours
30. Vive la revolution!
31. Wishing you continued success
32. With appreciation
33. With many thanks
34. You don’t need to see my credentials
35. Your friend

This post referenced Laura Hale Brockway’s post on Ragan’s PR Daily.

PRepare Responsibly

Image courtesy of sixminutes.dlugan.com
Try saying this five times as fast as you can!  Image courtesy of sixminutes.dlugan.com

I worked on a great post to share. Unfortunately it got lost between my work and personal files. Hopefully I can find it and have it ready for you next week.

Losing my file is a learning experience as this will, or should at least, make me more accountable for organizing my work. It made me realize to finish something from concept to completion, not just 75% of the way.

This flub reminds me of a publicist working on a pitch to a journalist, having all of their thoughts and ideas together for the first rough draft when then the phone rings. The incoming call can be easily determined if it’s important or not. Instead of focusing on the task at hand, the call is taken when it could have waited until the pitch was complete.  The recipient expected the call to last no longer than five minutes. 20 minutes later after then call ends the publicist stares at the screen trying to gather their thoughts again for the pitch and now they’re lost.

There are times when multitasking should take a break from your daily activities.  I learned in a workshop that you should treat your tasks as if it were an emergency room.  Think about this now as patients are treated based on the severity of their injury or pain, not if they were there first.  Some tasks, especially those that you continuously put off, should have you undivided attention.

Remember if you fail to prepare, you prepare for failure. Focus on the task at hand and you will deliver your best results!