Crisis Communication: Samsung Galaxy Note 7 Edition

Could anything have been done differently?

Image Courtesy of
Image Courtesy of

Samsung has issued a global recall on their Galaxy Note 7 cellular devices due to a battery cell issue on September 2, 2016. The model uses lithium-ion battery packs for power. The device can potentially blow up while charging. The number of exploding phones have doubled since the recall was issued by the company. Whether it’s a car or house fire, continued use of the phone can lead to extreme consequences.

This is very serious issue for the past couple of weeks and the U.S. Consumer Products Safety Commission (CPSC) has yet to issue an official recall. Many other companies are not taking that risk in the meantime. The Federal Aviation Administration (FAA) has implemented restrictions for the Galaxy Note 7’s; several airlines has warned customers to power down before boarding. The phones cannot even be charged during flight and in some cases, the phones are not allowed on the plane at all. New York’s MTA has advised to power down phones before entering the bus or subway. No one wants to worry about a phone blowing up on a plane in a subway, where your risk for being affected increases greatly.

Per the CPSC agency they’re waiting to determine whether a replacement Note 7 is an acceptable remedy. Meanwhile, people are still using their Note 7’s and potentially risking not only their lives but the well-being of others in the process. Unfortunately for Samsung, it’s costing them millions as well brand loyalist in the process. Mind you, the CPSC took months to recall hover boards due to the same reason, complications from the infamous lithium-ion battery overheating.

Samsung has advised to power down their Note 7’s until a replacement is issued. Many depend on their devices to run their business. Going without a phone or going with a loaner phone case cost businesses several thousand dollars due to the time it takes to not only switching phones from the faulty Note 7, but to adjust using another loaner phone only to get another Note 7, if desired.

What do you think Samsung and the U.S. Consumer Products Safety Commission could have done differently?

DVF Global Brand Ambassador

DVF Brand Ambassador: Photo Credit:
DVF Brand Ambassador: Photo Credit:

I’ve been a fan of Diane Von Furstenberg for a few years now.  Her iconic wrap dresses and bold prints just compliments the body in all the right ways, especially for a curvy woman like myself. I was excited when she released her book: “The Woman I Wanted To Be.”  Even more excited that I was able to purchase a signed copy!

Her story is a very inspiring one!  She had no clue what she wanted to do in life. For someone in the early stages in their career, I’m at a place where I know where I want to be, I’m just not certain of how to get there.  I guess that’s what having a career is all about, the journey.

When E! decided to give DVF her show, House of DVF, I was excited and sad at the same time.  Sad because I had the opportunity to try out for the show in hopes of becoming the next brand ambassador however limitations presented themselves so I did not pursue the opportunity.  It’s exciting to see the show from beginning to end and to know what to expect.

I’m so excited Brittany won!  She truly deserves the position, her experience speaks for itself.  Amanda was a great candidate however I felt that she wasn’t as ready as Brittany.  Now that I think about it, I feel my personality resembles Amanda’s in the sense that I sometimes never voice my opinion and can be seen as a push over.  I know I’m not and I know Amanda is not either so I’m very excited to see where her future will take her.

A New ChaPteR

For a while I’ve been miserable….miserable doing something I felt like I HAD to do instead of doing something I truly LOVED.  I’ve always been unsure of myself when making a huge decision (and sometimes even small ones such as choosing a place to eat for dinner) but I’ve come to MY realization in regards to my career.

Until recently, I was the Marketing Manager of a small company, handling the company’s entire marketing efforts from social media, to public relations, to trade shows and everything in-between.  I’ve gone through so many changes in the company’s management/executives without any real training or guidance that I was burnt out.  I loved my job in the beginning.  No longer did my job duties entail public relations anymore and that really made me sad because that company introduced me to public relations.  I had to decide to continue to be miserable, or make a change…and boy did I make a change!

For the past twenty something years, I’ve been a resident of North Carolina.  NC is my home and I’ve known nothing else.  But now I will get the chance to follow my dreams.  I’m so thankful for the opportunities my previous employment gave me but when your heart is no longer into something, everyday it gets harder and harder to be enthusiastic about your work, even when you put your all into your work.  That is why I decided to resign from my position to pursue my dreams as a full-time public relations professional.

This is the scariest moment of my life thus far: to quit my job and up-and-move without securing a job.  The worst part is being over a thousand miles away from all of my family and friends.  This move will be nothing like my college move, in which I’m only a couple hours drive from my closest relative.

If college taught me anything, it’s to make sure that you can survive on your own.  I grew up  with limited means in the poorest county in North Carolina.  That’s why I made sure I could finance my college tuition by working all four years, just in case for some reason my grant or scholarship money didn’t come through for me.  I always have a backup plan just in case a plan fails. I will always have a Plan A, B, C, and D and if I really want to go after something I will make it to Plan Z.

So yes, I’m randomly moving to New York without any current job offers and limited funds. No, I do not have a friend’s couch I can crash on and yes, I would be lying to you if I said I would not think twice about moving back home if I was offered another position in NC.  I’ve only known NC and that’s my barrier right there.  It was after seeing @Iamnecole tweet on March 22, 2013 that really made me decide to take a risk and move to NYC.  Her tweet was right on time for my situation.  She tweeted: “It’s okay to be scared. Just know the greatest things that will ever happen to you in life are on the other side of the wall of fear.”  I am fearless.

Like I said earlier in this post, I have a backup plan.  Well, one of my plans include actually winning my dream entry-level job in the public relations industry.  Affect is actually giving people the chance to win their dream job, after a thorough interview of course!  The top three finalists will get Skype interviews and also get the chance to fly to New York for in-person interviews and one lucky winner will win a full-time job with Affect!  I need your help by getting votes for my entry.  You can only vote once but by sharing my profile with your friends after you have voted, they may just vote and also share and so on.  I started a Twitter hashtag to go along with #teamaffect: #cassandraforaffect.  Please vote and help get my hashtag to go viral so that the judges will notice and hopefully each give me all of their 200 votes (wishful thinking because there are also some other amazing candidates.)  To vote for me and to read my story click on my picture below. Make sure you are logged onto your Facebook account so that you can vote that way or you will have to create an account.  Then click on the “Vote for this entry” button below my picture.  I thank you in advance and please help me get my big break into public relations!


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Expect the Unexpected-A Day at LaGuardia Airport

As a PR professional, you must be prepared for the unexpected.  Always be on your P’s and Q’s.

My latest journey outside of North Carolina has led me to New York City.  I was invited to spend a week in New York with a friend and my now new friend who is also a publicist.  As a young professional, it makes sense to find the best airline and hotel deals.  Of course I wanted to travel on the same flight as my colleague so I went on a booked the flight.  Unfortunately for her, the site where she booked her flight from had different plans.

Hotwire decided to push back my colleague’s flight 6 hours.  The other friend booked the hotel in her name and there is no way for her to switch it to my name.  I had no close friends staying in the city sooooo…..I had to wait it out at LaGuardia Airport.

It actually wasn’t that bad.  The only two things I didn’t like were the expensive airport food and the airport didn’t offer free wi-fi like other airports.  I was elated when I found an outlet where I can charge my phone.  Luckily I borrowed a book from my friend to read for entertainment.  It was Lauren Conrad’s Sweet Little Lies.  It was really juicy!  I had heard about her book series before but now I will find the other two books and read them as well.

Of course I had social media to entertain/inform me.  I also wanted to be as productive as possible.  I mapped out my next 6 blogpost topics, research a company I was interviewing for while in town, and did some work for my internship, The Marque Group, LLC.  I never let my time go to waste.  Even when I’m at home trying to relax, I can’t do it because I always feel like I should be doing SOMETHING.

How do you make the most of your time?  Share your comments below!