Before February 24, 2016 I was on my own time. I did things when I wanted to do them. Now that I have a baby girl, my personal time is limited after working 8 hours, after the house is clean and once my husband isn’t working on one of his multiple companies (having multiple streams of income definitely helps with a newborn). Some things are unavoidable such as when the baby has to eat and needs a diaper change. This can be at three in the afternoon AND three in the morning with several diaper changes and feedings in between.
Knowing newborns schedules are different than their parents, the parents can better prepare for these anticipated needs of the child, especially at night. One example: breastfeeding moms could, if they prefer, pump during the day and have a safety stock of milk ready to heat up in the middle of the night so that either mom or dad could bottle-feed baby.
Publicist can also anticipate and prepare for their clients such as capitalizing off of certain events. A good example of this can be if a publicist has a musician as a client attending an awards show. The publicist could work their magic and try to get their clients featured on radio before the show and line up interviews during the red carpet walk.
Unfortunately everything cannot be anticipated such as a client losing their cool. Publicists should always prepare for a crisis to be ready to respond accordingly. Take Chris Brown for example; the R&B singer has been in and out of trouble since he was convicted to assault against his former girlfriend Rihanna. Chris Brown likes to vent/share his opinions on his social media accounts about things that he feels he “knows” a lot about … just because he has been in a sticky situation or two before. His publicist, if he has one, will have to deal with the fallout.
Babies are just as unpredictable as their little immune systems make them vulnerable to getting sick very easily. It is important for parents to not only prepare to prevent this from happening, but stop it from getting worse. Keeping the child from having sick visitors or giving the child prescribed medicine from their pediatricians are examples of unplanned things parents must do for their child.
All-nighters are not limited to students of higher education. You can give babies and clients all the prep you may anticipate but they will take up a lot of your time with their unpredictability as well. Knowing about this give and take will help you get through the hard times…as it is not a matter of if they will happen, but when.