3 Things we learned from the #kyliejennerchallenge

In celebrity news, no family is more high-profile than the Kardashian-Jenner clan.  There have been so much speculation over which sister has had the most plastic surgery.

Kylie Jenner is exhausted defending herself from the media’s constantly mention about her lips and how they’ve changed.  Her lips literally went from skinny to plump and full over-night.

Now several teenagers (and non-teenagers) have completed this #kyliejennerchallenge to show how, they too, can make their lips fuller as the youngest Jenner sister has supposedly done.  This is done so by stuffing your lips into a small glass and sucking.  Many are not liking the outcome.

kyliejennerlips
Photo credit: Buzzfeed.com

Here are three things that we’ve learned from this particular challenge:

  • The media does put too much emphasis on personal celebrity choices– So what if Kylie’s lips aren’t real?  This is not a life-changing decision that Angela made in getting a double mastectomy, which many other women began to followGranted this topic may have sold plenty of magazines however we tend to share more scandalous things happening among celebrities than real life issues that would require people to actually think about their priorities and have an actual opinion and a good foundation backing up that opinion.    If we focused and shared as much on racism and wage inequality as we do trying to figure out if the Kardashian clan has real booties, we could solve a lot more issues.
  • People are wasting precious time doing menial things just to get likes and retweets– Some people have made money off of social media however not ALL people will be this lucky.  So many people can be subjected to ridicule by the same media outlets reporting on these celebrities (see Daily Mail UK for instance).  We can’t live up to our fullest potential if we constantly view and share nonsense.  We need more business leaders not sharers of celebrity news
  • Guerilla marketing consequences– As we’ve seen with the #icebucketchallenge, we can get people to do anything to make others laugh, even when we do know why we’re doing it.  Many people who completed the #icebucketchallenge could not even explain or properly announce ALS correctly in their videos, as they didn’t care.  Those people wanted to challenge others just to get a laugh.  The #kyliejennerchallenge offers no benefit to anyone, as we’ve seen the bruised lips and chins from this particular challenge, which others have shared to get laughs.

Key takeaway:  People, especially teenagers, associate celebrities and their choices with status: money, fame, fortune.  Who wouldn’t want that?!  When they find out that their favorite singer buys clothes from Topshop, then they too began purchasing the same things.  Whenever it is discovered from where First Lady Michelle Obama buys her coats or the Duke and Duchess of Cambridge’s buys Prince George’s clothes, it doesn’t take 10 minutes before it is already sold out online.

Everyone wants to live like a celebrity.  I just hope that more people would strive to achieve their own image instead of wanting to look like their favorite celebrity.  Be yourself because no one else can!

What IS Public Relations?

When it comes to public relations, many people don’t know exactly what it entails.  Some people think it’s building social media followers…but PR existed before social media.  Others think it’s event planning however that may possibly be only one part of a publicists duties.

The Public Relations Society of America (PRSA) defines public relations as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Strategic is key in this definition from PRSA.  It is the job of a publicist to use their variety of  professional communication skills to communicate the RIGHT message to the intended targeted audience through the appropriate media outlet.  A media outlet is anything that provides information to the masses such as newspapers, magazines, blogs, TV, radio shows, etc.  It is IMPORTANT to have something newsworthy before contacting a publicist.

Do you need public relations?  If so, contact me today to discuss how PR can help generate sales/downloads/views for your brand, product, or service.

Cassandra
cassandrajohnsonpr@gmail.com

Crisis Management: NFL

The National Football League is clearly in the public eye regarding all of the domestic violence scandals brought on by such players as Ray Rice, Adrian Peterson, and Greg Hardy. It has been harsh criticism towards how NFL Commissioner, Roger Goodell, handled the Ray Rice’s disciplinary action. There is even more pressure on what the “standard” disciplinary action should be within the NFL for players who are irrefutably responsible domestic violence situations.  Accountability throughout the NFL was dropped over these scandals.

Photo Credit: Fortune.com  http://fortune.com/2014/09/20/ray-rice-adrian-peterson-tiger-woods-athletes-dropped-endorsements/
Photo Credit: Fortune.com http://fortune.com/2014/09/20/ray-rice-adrian-peterson-tiger-woods-athletes-dropped-endorsements/

The NFL has yet to lose any sponsors over this yet however they are requests from media buyers asking to shift their ads during Viking and Ravens games.  Players have personally lost endorsement deals including Rice’s endorsement with Nike.

Here are 6 leadership lessons, originally provided by Clinton Colmenares and paraphrased by me, for any organization to reference when they’re in a sticky situation:

  1. PR is strategic.  It should not be used to “spin” stories, especially in favor of the ones at fault.
  2. Find out ALL the facts.  In the Rice incident, it was the implication that the NFL had no knowledge of the video of Rice in an elevator showing physically attacking his then fiancée although the Associated Press says differently.  Plausible deniability is not an effective tactic in public relations as everything, especially in a huge viral scandal, will come to light.
  3. Be honest with stakeholders.  The initial punishment for Rice was a two-game suspension.  The NFL probably didn’t think the video would go viral months after initial punishment was implemented.  Now Rice is suspended indefinitely, thus showing the NFL was not serious about punishing its’ players.  The league also mentioned that they would conduct an “independent investigation.” Reporters easily noted that the investigator had NFL ties and would answer to NFL owners.
  4. Think long-term.  The Rice incident happened back in February but it went viral in September with the release of the video.  In this case “no news is good news” did not work in the NFL’s favor.
  5. Get ahead of bad news.  The NFL should have used this tip back in February.  If the public knew that action is being taken, people are more forgiving.  If you have to explain, you’re losing wrong and you’ve lost  control over the situation
  6. Rely on values.  Continuing to allow bad decisions based on poor judgement and weak values to be made can be the decline of an organization.  It can become a societal issue.  Controversies, particularly within the NFL (domestic violence, concussions, player violence, substance abuse) can and have created mistrust, inefficiencies, and chaos before the situations became public.

When the NFL still had control over the situation, they should have:

  • Found out the facts
  • Got everyone to sign non-disclosure agreements that had access to the video
  • Held a press conference about Rice’s suspension only disclosing what’s necessary, noting that he will be receiving the help that he needs.

What else can you think of that an organization can keep in mind for a crisis?