Climate control: Weathering tough times

Hurricane Harvey hit the city of Rockport, TX on Saturday, August 26, 2017.  The Category 4 storm has wrecked havoc on thousands of people in the Houston area. The storm is still affecting people three days later and devastation only getting worse.

With the unprecedented events from Hurricane Harvey, the National Weather Service is forecasting as much as 50 inches is to be expected in parts of Texas.  To aid the public in understanding the severity this storm may bring, and for future observation of higher levels of rain, the National Weather Service has updated their map to include two new colors.

Courtesy of the National Weather Service website
Courtesy of the National Weather Service website

Before the old map shows the greatest rain impact at “Greater than 15 inches”, with no clear end to what the greater means.  The map is now updated with the interval for dark purple to represent “15-20 inches” while the color plum now represents “20-25 inches” and light lavender represents “Greater than 30 inches”.

Through the devastation of Hurricane Harvey, the National Weather Service center’s update today reminds us all that even in the most unlikely event, it is still possible to have unhistorical events occur.  Although we’ve never seen 30+ inches of rain, that does not exclude that it is never possible to happen.

With more rain expected, many celebrities have participated in Kevin Hart‘s #hurricaneharveychallenge, donating $25,000 or more to the American Red Cross.  All citizens are encouraged to donate what they can to help.

Please keep everyone affected by Hurricane Harvey in your prayers.  DONATE if you can and remember the smaller towns near Houston that were affected are often overlooked when needing resources.

Diversify Your Abilities to Multiply Your Income: The brief Kevin Hart review

Forbes has announced that after ten years, Jerry Seinfield is no longer the highest paid comedian. The newest comedian to claim the title in 2016: Kevin Hart. Kevin Hart’s fame has increased drastically just over the last five years alone. From comedy shows and tours to movies, this man knows no limits. He is the first comedian to sell out arenas such as Madison Square Garden.

HOLLYWOOD, CA - JANUARY 06:  Actor Kevin Hart attends the premiere of "The Wedding Ringer" at TCL Chinese Theatre on January 6, 2015 in Hollywood, California.  (Photo by Jason LaVeris/FilmMagic)
HOLLYWOOD, CA – JANUARY 06: Actor Kevin Hart attends the premiere of “The Wedding Ringer” at TCL Chinese Theatre on January 6, 2015 in Hollywood, California. (Photo by Jason LaVeris/FilmMagic)

Don’t get it twisted, Kevin has been grinding for years. Even with his television and film debut in 2002, his talents slowly progressed over the years into more prominent support AND leading roles. He isn’t afraid to take risks as long as he stayed working. His resume has credits from every year since 2002 with no gaps! Instead of taking a break in between projects, Hart works as if he is still struggling and taking mini-vacations along the way.
A great quote to keep in mind about Hart’s mentality: “Everybody wants to be famous but nobody wants to do the work.” This can be seen on his twitter profile and also is featured as a chant with his opening acts while on tour on many of his comedy specials now on DVD.

His latest venture: KEVMOJI by Kevin Hart. YES! This man is now following the steps of celebrities such as Kim Kardashian to release an app of Kevin Hart emojis, or image stickers, to use when texting. The app sells for $1.99. The KEVMOJI app rose to the number 1 app in iTunes, 5 hours after it was released. The rising mogul featured a pinned tweet with a link to download the app on his Twitter profile.  I wonder if David Beckham found Hart as funny as I did during this campaign shoot for H&M.

Kevin Hart is officially everywhere and he shows no signs of slowing down nor being limited. Applying this type of creativity and work ethic can be very beneficial to other brands. Kevin Hart’s new movie “What Now” is currently playing in theaters, which was released October 14, 2016. The comedian is currently filming the remake of “Jumanji” and is being consider of playing Santa Clause in “Dashing through the Snow” a Disney Christmas comedy.

Whether it’s collaborating with other brands or influencers to generate brand awareness, having a “no-limit” mentality proves to generate desired results, and revenue as seen by Hart, if used effectively.

The Interview

The Interview. Photo Credit: rollingstone.com
The Interview. Photo Credit: rollingstone.com

A matter of national security derived from a movie made by Sony Pictures called “The Interview.” One movie!

Ok let me back up.  Sony Pictures created a movie called “The Interview” starring Seth Rogan and James Franco.  The movie is a satire based upon the United States planning the killing of North Korea’s communist leader, Kim Jung Un.  Of course the real Kim Jung Un, or at least his supporters anyway, didn’t find this very flattering.  With the original release date Christmas Day 2014, a group calling themselves Guardians of Peace (GOP), hacking Sony’s private documents and emails the previous weeks leading to the release date.  Several emails and social security numbers of Hollywood’s elite, including Angelina Jolie, Will Smith, Kevin Hart and even President Barack Obama.

With the threat from GOP promising attacks on movie theaters showing the movie, many movie theaters decided not to show the movie.  Sony eventually postponed the release on 12/25/14.  President Obama even weighed in during the chaotic time, stating that Sony didn’t make the right decision postponing.  I agree as it would set a terrible precedent  in the industry.  That means every other country could control how the United States conducted business by threatening to blow up a movie theater.  With this plug from the most powerful leader on earth, Sony had a change of heart and decided to release the movie online right before Christmas.

The movie made $15 million dollars!  This is slightly below what the studio projected according to NPR.  This movie had the best free publicity EVER!  Say what you want.  Never have I seen this much controversy over a movie about make believe.  I’m sure this movie has millions of impressions in the multiple media outlets, blogs, and social media.  You couldn’t ask for better publicity!

Personally I have not seen the movie.  I care much more about how this example will be used by other brands/studios/companies for their own benefit.  It sure did help Sony.  Now they just have to put part of the money made from this movie towards the paying Judy Smith (my fav!) do damage control from the humiliating internal information that is now public.  Read her book “Good Self, Bad Self” by the way!  It can be very helpful in a professional and personal setting.

Given our relationship with North Korea, I think Sony could have avoided the threat of 9/11 – like attacks if they just did a surprise release.  Not sure if it would have made as much money in the first week as oppose to the second week after North Korea would have had a chance to react.  What do you think Sony could have done differently?