Loss ain’t a Loss, it’s a Lesson

No matter how blessed we are, we still find fault in what we haven’t accomplished yet.  We’re human…it happens… but it is important not to stay in a defeated mode.

Sean Carter a.k.a Jay Z always knows when to get me back on “motivation road.”  His recent album, 4:44, gave plenty of gems for us to take heed.  The album teaches the importance of assets and appreciation (The Story of O.J.) while highlighting barriers to success for certain groups of people (Moonlight) and how we can over come those barriers (Smile).

One of my goals in life as a parent is to leave a legacy for my daughter.  In Jay Z’s track Legacy, featured on 4:44, the song begins with his daughter Blue asking him “Daddy, what’s a will?”  I love how creative he is in the studio, explaining asset management to his five-year old.  While many of us will never experience the level of financial success as power couple Jay Z and Beyoncé, we have our paths to follow to reach what we deem as success.

So I close saying this, no matter how many “no’s” you’re told, just remember God has a bigger plan for you and that path was not meant for you at that time.  Practice patience, persistence and prayer and one day your lesson will soon be realized as an accomplished goal.

Happy Friday!

The Beyoncé Brand serves “Lemonade” as we’re about to DIE of Thirst!

Yes, another post about Beyoncé but who can blame me?! She is a marketing genius!

Lemonade
Photo courtesy of Genius.com

 

Everyone was tuned into HBO for the world premiere of Beyoncé’s expected album “Lemonade.” After she dropped her single and video for “Formation” right before her Super Bowl 50 performance with Cold Play and Bruno Mars, the “Beyhive” knew she had something special in the works. Who knew she would have a Formation tour but everyone knew then that she has an album ready to share with the world. What artist can sell out a world tour prior to even dropping the album?!

Due to her controversial performance paying homage to the Black Panther Party to emphasize freedom from oppression of any form, she instantly gained so much publicity that you had no choice but to try to go to her concert to see if you can get answers (or an apology depending on if you want to #boycottbeyonce)…but to go to a concert and not know any lyrics? That’s why when Beyoncé hinted at her next project, “Lemonade” she knew we’d drink it all up!

Beyoncé famously doesn’t give interviews any longer, with the exception much to my surprise with her recent Elle magazine cover feature. Her music conveys relationship infidelities and trust issues and many are speculating if they are based on fact or fiction.

What I love about Beyoncé’s music is that you’ll never get the true answer because her lyrics have depth, and can mean more than one thing. Not only does her lyrics have controversy, we all know so does her life. Everyone remembers the infamous elevator footage of her sister, Solange, attacking her husband, Jay-Z. The family has issued a bland statement asking the public to respect their privacy, without offering any answers. She has also had previous issues with her father and her father has had infidelity issues of his own….maybe some of the lyrics are written in a different perspective.

Either way, good or bad, you can’t go a week without seeing Beyoncé in the news. She keeps a publicist to work with creative ways to distribute her message rather than the traditional way we’re all use to. From surprise albums to surprise movies and world tours, the Beyoncé brand is never predictable. Maybe her next album will be a full-on Tony award-winning production on Broadway!

FYI as an active member of the Beyhive, I will be attending her Raleigh, NC show tonight!  What do you love about Beyoncé’s marketing tactics?