The ONE Thing Every Brand Needs to be Successful

If you don’t know by now from some of my posts, I’m a huge Beyoncé fan.  Beyoncé made headlines soon after her 35th birthday for postponing one of her shows from her Formation world tour per doctor’s orders. Unfortunately, thousands of fans were affected in the process. The songstress just came off the first leg of her Formation world tour with little rest. In addition to her multi-city stops in her second leg, she schedule two award show performances: one at the 2016 BET Awards and her most recent at the 2016 MTV Video Music Awards.

Courtesy of Beyonce and Parkwood Entertainment via Billboard.com

As Beyoncé accepted her award for Video of the Year for her music video “Formation” which dropped back in February, she struggled to keep a steady tone as she spoke. She just gave the performance of her life and it is obvious during her acceptance speech that her vocal chords were exhausted. It sounded like she was beginning losing her voice. It shouldn’t have come as no surprise her singing abilities for the MetLife Stadium concert in New Jersey would have been deeply impacted as well as the remaining shows to soon follow after, had she now decided to postpone her show.

Touring for months on end can take its toll on a performer. Not being able to do your job really sucks and the songstress made sure she thanked her fans for their patience via her Instagram profile.

Janet Jackson is another artist who was ordered to postpone her recent tour per doctor’s orders. The singer is now pregnant with her first child, at the age of 49. Getting pregnant itself is a miracle, especially after a certain age. It was important for her and her husband to start a family and her body doesn’t need the added stress.

Sir Richard Branson takes a holiday every August to ensure health and happiness. The billionaire offers unlimited vacation to his employees and believes if you take care of your employees, they will take care of your business.

From a 2014 survey of over 1,000 employed people, 41% do not plan on using all of their vacation time. The top 5 reasons people leave vacation days unused:

  1. Fear of returning to a mountain of work (40%)
  2. The belief that nobody else can do the job (35%)
  3. Inability to afford taking time off (33%)
  4. Fear of being seen as replaceable (22%)
  5. To show greater dedication to the company and the job (28%)

America has fostered a workaholic culture; some to show their dedication while others feel that no one can adequately aid in their duties if an issue arise that they’re not there to solve themselves. Whether you feel pressured to “show commitment” or you can’t afford to take off, you must step away for your own sake. Stress can cause burnout and resentment towards your daily duties. Returning from even a brief leave of absence can make you feel refreshed with a new view of how to execute the things you need to do.

When to Halt the Hashtags

Hashtags have become a way of life on social media.  They’re a way to share content, status updates, and pictures on a social media platform.

Whether you use them personally or professionally and whether you choose to accept this advice, the number of hashtags (the # of #’s lol) are based on the social media platform you use.  This number limit has been studied and will gain maximum exposure and share-ability.  For instance, Twitter’s acceptable limit is 2 hashtags (however you can only post but so much at one time).

Check out the below infographic to help guide you in your digital efforts!
Do you have any exceptions?

Courtesy of Quick Sprout
Courtesy of Quick Sprout

EnGROSSed in Social Media

Social Media Overload

I’m realizing that I since I don’t have time to check my social media during the day due to my duties at work, I spend my free time at home on and off of my different social media sites until I go to sleep. I watch the news to keep up on current events in the morning before work and I surf through my social media sites to keep up on pop culture after work.

In my mind, sometimes if I don’t check my Facebook, Twitter, or Instagram at least once a day, then I’ve missed everything.  I hate being late on receiving news. I spend less time reading and more time on a computer, which is shocking because I stay on my computer all day at work which is no fun for my eyes.  Fortunately for me, my job keeps me so busy that I don’t have time to check my phone during the day, much less my social media pages.  By the time I get home I’ve considered myself late in receiving all the relevant pop culture news so sometimes I don’t bother checking Instagram.  This is one step towards unplugging.

The internet is wonderful however you can ALWAYS find information and news.  It’s good to take a break and unplug.  I want to focus on reading and dancing in the little free time that I have.

Do you need to cut back on social media?  What would you like to focus on doing instead of looking at your phone or computer?

The PoweR of Social Media

twitter image

(originally post date on October 22, 2012)

Social media is so huge that there is no denying that it cannot be just icing on the cake for businesses.  It must be a part of the cake batter mix of a company’s marketing plan.  Not only can you use social media to market your business to existing customers, you can use it to gain potential new customers as well.

A fellow publicist and colleague of mine, Sheria Row, is a only one of a handful of people I know that practices public relations in the state of North Carolina.  I found her through social media.  It is a very powerful networking tool.  I follow her twitter account to see updates from her regarding her client news.  Today, a new client announces that Sheria is her new publicist.  I was so happy for her because I saw the tweet she sent to that potential client telling her that she needed to be her publicist and then the conversation went off Twitter, as it should.

There are many ways to reach out to a potential client.  You just have to do your research and figure out the best way to approach them.  Some people prefer email while others are strictly phone people.  Nowadays, I see people tweet more often than respond to emails so reaching out via social media may not be a bad idea, but be aware of who is watching your every move.

Expect the Unexpected-A Day at LaGuardia Airport

As a PR professional, you must be prepared for the unexpected.  Always be on your P’s and Q’s.

My latest journey outside of North Carolina has led me to New York City.  I was invited to spend a week in New York with a friend and my now new friend who is also a publicist.  As a young professional, it makes sense to find the best airline and hotel deals.  Of course I wanted to travel on the same flight as my colleague so I went on a booked the flight.  Unfortunately for her, the site where she booked her flight from had different plans.

Hotwire decided to push back my colleague’s flight 6 hours.  The other friend booked the hotel in her name and there is no way for her to switch it to my name.  I had no close friends staying in the city sooooo…..I had to wait it out at LaGuardia Airport.

It actually wasn’t that bad.  The only two things I didn’t like were the expensive airport food and the airport didn’t offer free wi-fi like other airports.  I was elated when I found an outlet where I can charge my phone.  Luckily I borrowed a book from my friend to read for entertainment.  It was Lauren Conrad’s Sweet Little Lies.  It was really juicy!  I had heard about her book series before but now I will find the other two books and read them as well.

Of course I had social media to entertain/inform me.  I also wanted to be as productive as possible.  I mapped out my next 6 blogpost topics, research a company I was interviewing for while in town, and did some work for my internship, The Marque Group, LLC.  I never let my time go to waste.  Even when I’m at home trying to relax, I can’t do it because I always feel like I should be doing SOMETHING.

How do you make the most of your time?  Share your comments below!