Diversify Your Abilities to Multiply Your Income: The brief Kevin Hart review

Forbes has announced that after ten years, Jerry Seinfield is no longer the highest paid comedian. The newest comedian to claim the title in 2016: Kevin Hart. Kevin Hart’s fame has increased drastically just over the last five years alone. From comedy shows and tours to movies, this man knows no limits. He is the first comedian to sell out arenas such as Madison Square Garden.

HOLLYWOOD, CA - JANUARY 06:  Actor Kevin Hart attends the premiere of "The Wedding Ringer" at TCL Chinese Theatre on January 6, 2015 in Hollywood, California.  (Photo by Jason LaVeris/FilmMagic)
HOLLYWOOD, CA – JANUARY 06: Actor Kevin Hart attends the premiere of “The Wedding Ringer” at TCL Chinese Theatre on January 6, 2015 in Hollywood, California. (Photo by Jason LaVeris/FilmMagic)

Don’t get it twisted, Kevin has been grinding for years. Even with his television and film debut in 2002, his talents slowly progressed over the years into more prominent support AND leading roles. He isn’t afraid to take risks as long as he stayed working. His resume has credits from every year since 2002 with no gaps! Instead of taking a break in between projects, Hart works as if he is still struggling and taking mini-vacations along the way.
A great quote to keep in mind about Hart’s mentality: “Everybody wants to be famous but nobody wants to do the work.” This can be seen on his twitter profile and also is featured as a chant with his opening acts while on tour on many of his comedy specials now on DVD.

His latest venture: KEVMOJI by Kevin Hart. YES! This man is now following the steps of celebrities such as Kim Kardashian to release an app of Kevin Hart emojis, or image stickers, to use when texting. The app sells for $1.99. The KEVMOJI app rose to the number 1 app in iTunes, 5 hours after it was released. The rising mogul featured a pinned tweet with a link to download the app on his Twitter profile.  I wonder if David Beckham found Hart as funny as I did during this campaign shoot for H&M.

Kevin Hart is officially everywhere and he shows no signs of slowing down nor being limited. Applying this type of creativity and work ethic can be very beneficial to other brands. Kevin Hart’s new movie “What Now” is currently playing in theaters, which was released October 14, 2016. The comedian is currently filming the remake of “Jumanji” and is being consider of playing Santa Clause in “Dashing through the Snow” a Disney Christmas comedy.

Whether it’s collaborating with other brands or influencers to generate brand awareness, having a “no-limit” mentality proves to generate desired results, and revenue as seen by Hart, if used effectively.

#Smartmarketing: The Kardashian Brand

I received a request to review the Kardashian brand for my next edition of #smartmarketing.

Kim Kardashian

I honestly respect the Kardashians/Jenners so much when it comes to building a business/brand.  They have their hands in so many business ventures that I can’t even keep up so with a little help from the good people at Forbes and The Huffington Post,  here are just some of their money-making ventures.

The infamous sex tape

Kim Kardashian settled a lawsuit out of court for $5,000,000 against Vivid Entertainment for the distribution of her sex tape with then boyfriend Ray J.

Keeping Up with The Kardashians

The show has been a success on the E! Network for over the past 6 years, so much that each cast member has had their own spin off show: (Khloe and Kourtney take Miami, Kourtney and Kim take NY, etc.). In 2012, the family signed a $40 million dollar contract with the E! Network to produce three more seasons.

Social Media

It has been reported that Kim Kardashian charges $25,000 to mention a brand in one single tweet!

Shoe Dazzle

Kim is the co-founder and chief stylist to popular shoe sight Shoedazzle.com, where fashionistas can purchase shoes for $39.95.

Sears Collection

The Kardashian Kollection for Sears makes between $200 million and $300 million in sales in 2012!-(source: dailymail.co.uk)


E! News reported that between Khloé and her husband Lamar Odom’s “Unbreakable” unisex fragrance and Kim’s three scents, the Kardashians rake in another $50,000,000 in making people smell like them. (source: Huffingtonpost)

Personal Appearances

Kim Kardashian demands about $100,000 per appearance, even up to $1,000,000 for international appearances!

The Kardashians also have their own line of nail polishes, shoes, and handbags.  Kanye West even mentioned to the media that him and he new fiancee would consider broadcasting their wedding for profit, for charity of course!

(Sighs….) I would probably live comfortably for the rest of my life raking in just one days worth of income from the Kardashian brand.

What other Kardashian businesses can you add to the list?