If you like it then you should put a RIBBON on it

In a previous post, I talked about how being a public relations professional helps me think on my feet to work around threats.

In conducting and updating my SWOT analysis for this wedding, one of the opportunities for the bridal party turned into a serious threat:

The bridesmaid dresses didn’t fit 40% of the bridal party!


Now with less than 30 days to the wedding, I had to think fast to avoid raising the bride’s stress levels. Well it turns out my solution worked!

Here is how I turned an original opportunity that changed to a threat back to another opportunity…and technically into a strength.


My wonderful Etsy solution!

The bridesmaid dresses are one of the most expensive items to acquire for the wedding.  Normally this would entail the bridal party to go dress shopping and place the dress on order.  In this particular instance, we decided to go the least expensive route and find a dress on a website.  Pretty dress but to our disbelief, the FIT didn’t work out for our curvaceous features.  We took the risk and lost.

It’s now less than 30 days to the wedding.  There was no way we could order dress to have them arrive in time and even if they did, the fit out would not be favorable.  With two bridesmaids not being able to fasten the hooks, I decided to throw a ribbon on it and have all the bridesmaids wear a ribbon around their waist to cover the hooks.

It was my job to break the news to the bride but I had to make sure I present it in a way that would ease her worries.  The sandwich method helped (start good, drop the bad, top it off with good):

  1. Complimented the beauty of the dress
  2. State that the dress could not be secured for a couple of bridesmaids due to the tight fit
  3. Offered a solution that would solve any issues AND compliment the colors of the wedding

After having the bride check with her wedding planner, the ribbon worked and would not clash with any other decor. Whew, crisis averted.  I Pope’ed it!  This ribbon not only solves a problem but includes the bride’s favor color more in her wedding vision.

Anyone can complain and pout but the resilient figure out a way to make it happen.  Most entrepreneurs push and strive to see their vision come to life so get out there and MAKE IT HAPPEN!


Disaster Preparedness: The Backup Plan

This has been an interesting week for us here in Eastern North Carolina (ENC).  Hurricane Matthew skirted most of us with his windy storms and rain.  Those Carolinians who remember the devastation caused by Hurricane Floyd back in the 1990s know that these storms are not to be taken lightly, even if you are not affected by the “eye.”  It was this very reason that I underestimated the damage Matthew would do to me and my family.  We were displaced from our home for almost a week just from the outskirts of Hurricane Matthew!  Living by the river doesn’t help you during a hurricane when flooding is imminent.  Being the “under-estimator” (in this case) I was, I personally only prepared to be out of my home for one day.


When things are out of your control, it can seem like everything is falling apart. Whether you’re flooded out of your home with given notice or denied access to your company’s internal system, without any given notice, you have to be ready to continue business as usual.   It’s no longer safe to put all of our eggs in one basket.  Print off hard copies of documents; doing this gives you a physical copy and it gives your eyes a break from the computer screen.  Get up and go talk to a co-worker about a problem instead of calling them; doing this gives you a chance to get away from your desk/exercise while you can clearly communicate possibly better in person.

Several cities and towns were flooded.  Parts of Interstate I-95 were closed for a week.  This certainly switched up the truck routes had to take for a while.  Although it deviated from the plan, the point is that there was an actual plan in place just in case Plan A didn’t work.  Having a second and third route in place is key, even if it’s just a temporary fix.

It’s better to be over-prepared and not need it than to be under-prepared up in knee-deep flood waters.