Crisis Communication: Giuliana Rancic Trashes Zendaya

Zendaya at the 2015 Oscars : Courtesy of  Photo by Jason Merritt/Getty Images
Zendaya at the 2015 Oscars : Courtesy of Photo by Jason Merritt/Getty Images

On the Monday, February 23rd episode of E!’s “Fashion Police”, co-hosts Giuliana Rancic played her part in the show’s ritual of pointing out fashion “no’s” and “don’t’s” of the 2015 Oscars. In reference to actress Zendaya’s hair, she made a comment that at the time she felt was ok to say as a part of the show’s teasing ritual. Zendaya sported faux dread locs along with her gorgeous Vivienne Westwood silk gown.

Rancic didn’t care for the hairstyle as she went to further voice her opinion stating: “I feel like she smells like patchouli oil… or maybe weed.” Now everyone is entitled to their own opinion but there is already a stereotype of African Americans and dread locs. For Rancic to say that Zendaya’s locs looked as if they smelled of weed was way over the line.  Rancic appears as a bully and racist making those statements about an 18 year old rising entertainer.

Zendaya took the high road in her response:

Screenshot 2015-02-24 15.01.02

Giuliana attempts to apologize via Twitter however the damage is too far done.

Screenshot 2015-02-24 15.04.19 One person emphasized on twitter than Rancic adored Kylie Jenner’s (Caucasian American) faux locs at one point calling them “edgy” and “urban.”

"This is why we get mad"
“This is why we get mad”

This comparison doesn’t really help with the issue of racism that’s still prevalent in American…and Patricia Arquette wants us to lose focus on this and focus mainly on wage inequality for women?!?!  We women can’t even get past the color of our skins!

Check out an article featuring some response tweets  in The Grio.

Key take-a-way: No matter how many short term laughs she may have gotten, it was completely over-shadowed by something Giuliana will have to deal with in the long-term: being deemed racist and a bully.  Rancic should truly attempt to reach out to Zendaya personally and then release an official statement apology not only to Zendaya but to everyone else she offended making that statement.  This too shall pass for Rancic however there will be many that will never forget Giuliana’s remarks, not a very good highlight in her career.  Hopefully she will be able to successfully continue to do TV without any further remarks of that extent.

If Fashion Police had a black co-host, do you think they would have let Rancic get away with the comment without addressing it on-air?  Do you think her  E! News co-host Terrance J will or has confided with Rancic as a person of color his views?

DVF Global Brand Ambassador

DVF Brand Ambassador: Photo Credit:
DVF Brand Ambassador: Photo Credit:

I’ve been a fan of Diane Von Furstenberg for a few years now.  Her iconic wrap dresses and bold prints just compliments the body in all the right ways, especially for a curvy woman like myself. I was excited when she released her book: “The Woman I Wanted To Be.”  Even more excited that I was able to purchase a signed copy!

Her story is a very inspiring one!  She had no clue what she wanted to do in life. For someone in the early stages in their career, I’m at a place where I know where I want to be, I’m just not certain of how to get there.  I guess that’s what having a career is all about, the journey.

When E! decided to give DVF her show, House of DVF, I was excited and sad at the same time.  Sad because I had the opportunity to try out for the show in hopes of becoming the next brand ambassador however limitations presented themselves so I did not pursue the opportunity.  It’s exciting to see the show from beginning to end and to know what to expect.

I’m so excited Brittany won!  She truly deserves the position, her experience speaks for itself.  Amanda was a great candidate however I felt that she wasn’t as ready as Brittany.  Now that I think about it, I feel my personality resembles Amanda’s in the sense that I sometimes never voice my opinion and can be seen as a push over.  I know I’m not and I know Amanda is not either so I’m very excited to see where her future will take her.