What IS Public Relations?

When it comes to public relations, many people don’t know exactly what it entails.  Some people think it’s building social media followers…but PR existed before social media.  Others think it’s event planning however that may possibly be only one part of a publicists duties.

The Public Relations Society of America (PRSA) defines public relations as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Strategic is key in this definition from PRSA.  It is the job of a publicist to use their variety of  professional communication skills to communicate the RIGHT message to the intended targeted audience through the appropriate media outlet.  A media outlet is anything that provides information to the masses such as newspapers, magazines, blogs, TV, radio shows, etc.  It is IMPORTANT to have something newsworthy before contacting a publicist.

Do you need public relations?  If so, contact me today to discuss how PR can help generate sales/downloads/views for your brand, product, or service.

Cassandra
cassandrajohnsonpr@gmail.com

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Tap into your Network!

When pursuing your dreams, you cannot do it alone.  Sometimes it’s who you know and not what you know.

Social media is a great place to connect and network with people that share your same career interests.  I told some of my network that I was relocating to the NYC area.  After 24 hours of living in NYC, one of my associates invited me to Cassie’s listening party for her new mix tape “Rock A Bye Baby.”  It was the first time I actually met my associate in person.  At first I wasn’t going to go because I commute to the city and I didn’t feel like commuting back.  After second thought, I decided to attend because it’s a chance to grow my network.  I’m so glad I did that!

I met a lot of people in the entertainment industry.  People from Global Grind, Blogxilla, Def Jam, XXL Magazine, Concreteloop.com, DDotomen.com and so much more.  My associate’s friend then took me and my associate to the 40/40 club to watch the NCAA championship.  The club’s owner even came by to watch the game, Jay-Z!  It was the best Monday night I’ve ever had and to think I was going to stay in and watch television!

Have you tapped into your network?

Shoutout to Blogxilla!

Cassiecassie rock a bye baby

I can't believe I met THE Ty Hunter.  If you don't know him, he's Beyonce's stylist.
I can’t believe I met THE Ty Hunter. If you don’t know him, he’s Beyonce’s stylist.

 

4040 club
Briefly saw Jay-Z as the 40/40 Club.