When to Halt the Hashtags

Hashtags have become a way of life on social media.  They’re a way to share content, status updates, and pictures on a social media platform.

Whether you use them personally or professionally and whether you choose to accept this advice, the number of hashtags (the # of #’s lol) are based on the social media platform you use.  This number limit has been studied and will gain maximum exposure and share-ability.  For instance, Twitter’s acceptable limit is 2 hashtags (however you can only post but so much at one time).

Check out the below infographic to help guide you in your digital efforts!
Do you have any exceptions?

Courtesy of Quick Sprout
Courtesy of Quick Sprout

3 Things we learned from the #kyliejennerchallenge

In celebrity news, no family is more high-profile than the Kardashian-Jenner clan.  There have been so much speculation over which sister has had the most plastic surgery.

Kylie Jenner is exhausted defending herself from the media’s constantly mention about her lips and how they’ve changed.  Her lips literally went from skinny to plump and full over-night.

Now several teenagers (and non-teenagers) have completed this #kyliejennerchallenge to show how, they too, can make their lips fuller as the youngest Jenner sister has supposedly done.  This is done so by stuffing your lips into a small glass and sucking.  Many are not liking the outcome.

kyliejennerlips
Photo credit: Buzzfeed.com

Here are three things that we’ve learned from this particular challenge:

  • The media does put too much emphasis on personal celebrity choices– So what if Kylie’s lips aren’t real?  This is not a life-changing decision that Angela made in getting a double mastectomy, which many other women began to followGranted this topic may have sold plenty of magazines however we tend to share more scandalous things happening among celebrities than real life issues that would require people to actually think about their priorities and have an actual opinion and a good foundation backing up that opinion.    If we focused and shared as much on racism and wage inequality as we do trying to figure out if the Kardashian clan has real booties, we could solve a lot more issues.
  • People are wasting precious time doing menial things just to get likes and retweets– Some people have made money off of social media however not ALL people will be this lucky.  So many people can be subjected to ridicule by the same media outlets reporting on these celebrities (see Daily Mail UK for instance).  We can’t live up to our fullest potential if we constantly view and share nonsense.  We need more business leaders not sharers of celebrity news
  • Guerilla marketing consequences– As we’ve seen with the #icebucketchallenge, we can get people to do anything to make others laugh, even when we do know why we’re doing it.  Many people who completed the #icebucketchallenge could not even explain or properly announce ALS correctly in their videos, as they didn’t care.  Those people wanted to challenge others just to get a laugh.  The #kyliejennerchallenge offers no benefit to anyone, as we’ve seen the bruised lips and chins from this particular challenge, which others have shared to get laughs.

Key takeaway:  People, especially teenagers, associate celebrities and their choices with status: money, fame, fortune.  Who wouldn’t want that?!  When they find out that their favorite singer buys clothes from Topshop, then they too began purchasing the same things.  Whenever it is discovered from where First Lady Michelle Obama buys her coats or the Duke and Duchess of Cambridge’s buys Prince George’s clothes, it doesn’t take 10 minutes before it is already sold out online.

Everyone wants to live like a celebrity.  I just hope that more people would strive to achieve their own image instead of wanting to look like their favorite celebrity.  Be yourself because no one else can!

Super Bowl Commercials: The Hype before Kickoff

Every year a wonderful event occurs in sports. The  Super Bowl is broadcasted to millions of viewers. However a growing number of viewers, each year, look forward to the commercials instead of the actual game.

Commercials?!

Yes that’s right, each year more viewers of the Super Bowl can’t wait to see the brand new commercials from multiple brands and companies. Each year you can expect to see ads from companies such as Pepsi, Doritos, a car brand like Mercedes, and Budweiser.  In more recent years however, companies will release the commercial days before the big premiere.  For brands is it really the best thing to do?

If a Super Bowl commercial is aired prior to the big game, say on another outlet such as YouTube, then you will definitely get some excitement and have people talking before the game. This can be great but it’s no longer the bright and shiny toy anymore when its watched again during the Super Bowl. Other commercials who weren’t pre-released will be the talk of the game.

Or brands can decide to take a completely different spin on a pre-release, like GoDaddy.com did prior to Super Bowl 2015.

courtesy of cloudproxy.sucuri.net

GoDaddy.com released their Super Bowl commercial early titled “Journey Home” featuring a cute puppy named Buddy. Buddy was lost but eventually found his way home, only then to be sold via the owner’s online site built from GoDaddy.com.  The ad was intended to poke fun at Budweiser’s Super Bowl 2014 ad.  In the end it showed insensitivity and inhumane practices.

Clearly the brand’s intended purpose for advertising “Journey Home” was to make people laugh or poke fun at others.  If you remember previous Super Bowl ads, the GoDaddy.com is notorious for featuring racy, sometimes dingy women with usually the commercials ending in a call-to-action for viewers to visit their website to see “what happens next.”

Thousands were outraged, so much so that they started an online petition to have the commercial pulled from airing during the Super Bowl.  GoDaddy.com decided to pull the ad on its own and mentioned viewers will still see GoDaddy.com during the Super Bowl however I’m quite sure they’re happy that they’re getting more hits to their website.

Cassandra’s perspective:  Brands pre-releasing their Super Bowl ads before the big game can sometimes be huge spoiler. Unless you want to stir up a big controversy, or marketing ploy like GoDaddy.com (but I have a feeling they won’t be in the trenches for long), why not experience the excitement of the game and the new commercials all at once?  I like tweeting about the commercials after each one airs so that I can see what others think as well.  Live in the moment!

The Interview

The Interview. Photo Credit: rollingstone.com
The Interview. Photo Credit: rollingstone.com

A matter of national security derived from a movie made by Sony Pictures called “The Interview.” One movie!

Ok let me back up.  Sony Pictures created a movie called “The Interview” starring Seth Rogan and James Franco.  The movie is a satire based upon the United States planning the killing of North Korea’s communist leader, Kim Jung Un.  Of course the real Kim Jung Un, or at least his supporters anyway, didn’t find this very flattering.  With the original release date Christmas Day 2014, a group calling themselves Guardians of Peace (GOP), hacking Sony’s private documents and emails the previous weeks leading to the release date.  Several emails and social security numbers of Hollywood’s elite, including Angelina Jolie, Will Smith, Kevin Hart and even President Barack Obama.

With the threat from GOP promising attacks on movie theaters showing the movie, many movie theaters decided not to show the movie.  Sony eventually postponed the release on 12/25/14.  President Obama even weighed in during the chaotic time, stating that Sony didn’t make the right decision postponing.  I agree as it would set a terrible precedent  in the industry.  That means every other country could control how the United States conducted business by threatening to blow up a movie theater.  With this plug from the most powerful leader on earth, Sony had a change of heart and decided to release the movie online right before Christmas.

The movie made $15 million dollars!  This is slightly below what the studio projected according to NPR.  This movie had the best free publicity EVER!  Say what you want.  Never have I seen this much controversy over a movie about make believe.  I’m sure this movie has millions of impressions in the multiple media outlets, blogs, and social media.  You couldn’t ask for better publicity!

Personally I have not seen the movie.  I care much more about how this example will be used by other brands/studios/companies for their own benefit.  It sure did help Sony.  Now they just have to put part of the money made from this movie towards the paying Judy Smith (my fav!) do damage control from the humiliating internal information that is now public.  Read her book “Good Self, Bad Self” by the way!  It can be very helpful in a professional and personal setting.

Given our relationship with North Korea, I think Sony could have avoided the threat of 9/11 – like attacks if they just did a surprise release.  Not sure if it would have made as much money in the first week as oppose to the second week after North Korea would have had a chance to react.  What do you think Sony could have done differently?

Community Crisis Management: Catcalling

Last week a video went viral in showcasing a model walking around New York City.  10 hours of video footage was edited down to under two minutes for a PSA for the anti-harassment group Hollaback!

This group hoped to show the daily harassment that not only that women have to endure,  but also people of color and people of the LGTBQ community have this in common.  Instead this went viral for the wrong reason.  There was a lot of perception on the fact that the woman didn’t acknowledge any of the “nice” people that were just saying hello.

Photo Credit: abc7.com
Photo Credit: abc7.com

New York street harassment video goes viral (Business Insider, 2014.)

Not only that, the public is turning this video into a racial issue when it’s not.  Keep in mind that this was edited down from 10 hours to a 2-minute video.  Many people are saying that there aren’t a lot of white people in the catcalling video but does that mean white people don’t do it?  FYI they do, just as much as any other race.  Perception has clouded the real issue, so much so that the actual model has received rape threats.

Yes, it may be perceived rude if someone does not respond to a person’s greeting but have you considered that sometimes a person may just have too much on their mind?  Maybe they didn’t hear your hello?  Then again maybe, and I’m speaking from my own personal experiences and empathetic views, we hear you and choose not to respond because guess what, we don’t HAVE to!

Now I hate to be perceived as rude because if anyone that knows me, I’m far from it.  There have been many times I’ve dealt with harassment from men.  With history I’ve been nice and I will respond back which will then will give the “harasser” the opportunity to try to hit on me or make a statement about a body feature that they consider a “compliment” when it really is not wanted.  Many people, especially men, may not realize a friendly hello from a stranger can turn into harassment in two seconds.

Because of that, before I’ve tried not respond or make eye contact with men.  I’ve received responses in which where I was deemed rude or even called a bitch in some cases.  A couple of time men would tell me to smile.  I guess men want to see pretty girls smile…not my problem.  I don’t exist to please these men.  How do they know I didn’t go through a tragedy or I have a huge decision to make?  Am I suppose to always smile when I’m in public?  Should I say thank you to a compliment about a body “asset” that was given to me?  Either way, somehow it’s becomes the victim’s fault whether they choose to respond or not.

Now when someone says hello I respond with a nod/smile or a “hello, how are you,” depending on how I’m feeling.  If harassment begins to occur I keep it moving, not responding or giving any additional feedback.  I don’t pay attention to the names other people call me anymore.

I’m very interested in hear other people’s opinions, especially the men readers.  What was your first perception of the video?  Do you think differently now?

 

Crisis Management: AirportParkingReservations.com

Browsing through Entrepreneur.com and I came across an article. The title made me click on the article of course as I just HAD to find out what company did everything you’re not suppose to do in marketing.

A man was recently found dead in the parking lot of Chicago’s O’Hare International airport.  AirportParkingReservations.com decided to take that bit of news and use that as a marketing tactic to promote their business through email marketing.  The company sent out an email to it’s customers, insensitively referencing the man’s death in their email. The company directed customers to Don’t be late and end up in a crate. Save stress and possibly anything worse by utilizing technology and reserving all your travel needs in advance,” with the subject line of the email as “Can On-Airport Parking Kill?

Needless to say the news of this tactic lit up twitter like a lightening bug!  Of course the company became apologetic after it went viral.  Honestly I don’t know what’s worse: the insensitive marketing ploy or the fact that initially Airportparkingreservations.com initially began responding to all tweets with the same robotic response:
Screenshot 2014-09-24 19.31.06

 

EnGROSSed in Social Media

Social Media Overload

I’m realizing that I since I don’t have time to check my social media during the day due to my duties at work, I spend my free time at home on and off of my different social media sites until I go to sleep. I watch the news to keep up on current events in the morning before work and I surf through my social media sites to keep up on pop culture after work.

In my mind, sometimes if I don’t check my Facebook, Twitter, or Instagram at least once a day, then I’ve missed everything.  I hate being late on receiving news. I spend less time reading and more time on a computer, which is shocking because I stay on my computer all day at work which is no fun for my eyes.  Fortunately for me, my job keeps me so busy that I don’t have time to check my phone during the day, much less my social media pages.  By the time I get home I’ve considered myself late in receiving all the relevant pop culture news so sometimes I don’t bother checking Instagram.  This is one step towards unplugging.

The internet is wonderful however you can ALWAYS find information and news.  It’s good to take a break and unplug.  I want to focus on reading and dancing in the little free time that I have.

Do you need to cut back on social media?  What would you like to focus on doing instead of looking at your phone or computer?