If you like it then you should put a RIBBON on it

In a previous post, I talked about how being a public relations professional helps me think on my feet to work around threats.

In conducting and updating my SWOT analysis for this wedding, one of the opportunities for the bridal party turned into a serious threat:

The bridesmaid dresses didn’t fit 40% of the bridal party!

 

Now with less than 30 days to the wedding, I had to think fast to avoid raising the bride’s stress levels. Well it turns out my solution worked!

Here is how I turned an original opportunity that changed to a threat back to another opportunity…and technically into a strength.

 

My wonderful Etsy solution!

The bridesmaid dresses are one of the most expensive items to acquire for the wedding.  Normally this would entail the bridal party to go dress shopping and place the dress on order.  In this particular instance, we decided to go the least expensive route and find a dress on a website.  Pretty dress but to our disbelief, the FIT didn’t work out for our curvaceous features.  We took the risk and lost.

It’s now less than 30 days to the wedding.  There was no way we could order dress to have them arrive in time and even if they did, the fit out would not be favorable.  With two bridesmaids not being able to fasten the hooks, I decided to throw a ribbon on it and have all the bridesmaids wear a ribbon around their waist to cover the hooks.

It was my job to break the news to the bride but I had to make sure I present it in a way that would ease her worries.  The sandwich method helped (start good, drop the bad, top it off with good):

  1. Complimented the beauty of the dress
  2. State that the dress could not be secured for a couple of bridesmaids due to the tight fit
  3. Offered a solution that would solve any issues AND compliment the colors of the wedding

After having the bride check with her wedding planner, the ribbon worked and would not clash with any other decor. Whew, crisis averted.  I Pope’ed it!  This ribbon not only solves a problem but includes the bride’s favor color more in her wedding vision.

Anyone can complain and pout but the resilient figure out a way to make it happen.  Most entrepreneurs push and strive to see their vision come to life so get out there and MAKE IT HAPPEN!

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DVF Global Brand Ambassador

DVF Brand Ambassador: Photo Credit: dvf.com
DVF Brand Ambassador: Photo Credit: dvf.com

I’ve been a fan of Diane Von Furstenberg for a few years now.  Her iconic wrap dresses and bold prints just compliments the body in all the right ways, especially for a curvy woman like myself. I was excited when she released her book: “The Woman I Wanted To Be.”  Even more excited that I was able to purchase a signed copy!

Her story is a very inspiring one!  She had no clue what she wanted to do in life. For someone in the early stages in their career, I’m at a place where I know where I want to be, I’m just not certain of how to get there.  I guess that’s what having a career is all about, the journey.

When E! decided to give DVF her show, House of DVF, I was excited and sad at the same time.  Sad because I had the opportunity to try out for the show in hopes of becoming the next brand ambassador however limitations presented themselves so I did not pursue the opportunity.  It’s exciting to see the show from beginning to end and to know what to expect.

I’m so excited Brittany won!  She truly deserves the position, her experience speaks for itself.  Amanda was a great candidate however I felt that she wasn’t as ready as Brittany.  Now that I think about it, I feel my personality resembles Amanda’s in the sense that I sometimes never voice my opinion and can be seen as a push over.  I know I’m not and I know Amanda is not either so I’m very excited to see where her future will take her.

Differentiate

There is a ton of talent in the world. Many want their share of fame and fortune in the entertainment industry. The problem is most aspiring artists are blending in with what is current and trending instead of trying to set a new standard that many will never get discovered. Even if the artist gets discovered, it may take longer than it would have if the artist would have had their own image. Once they finally have some shine based on the current trend, the next “trend” has already begun to work it’s way through the industry and the artist will again have to adjust to stay relevant.

This can be avoided by differentiation. The artist with their branding team will need to understand what sets them a part from all of the other talent in their category. What works for Justin Bieber may not work for August Alsina, even though both artists are truly talented in the R&B music industry. Lets take a quick look into how August Alsina’s image differs from Justin Bieber’s:

August Alsina

August Alsina
Photo Credit: Allhiphop.com
  • Starting posting on YouTube and following grew
  • Got into drug dealing before being discovered
  • Released other mix tapes previous before his official first release
  • One released studio featured album
  • Newer to the entertainment industry compared to Justin Bieber
  • Preparing for this first official tour

Justin Bieber

justin bieber
Photo credit: The Hollywood Reporter
  • Started posting on YouTube and following grew
  • No released mix tapes prior to first official album release
  • Four released studio albums to date
  • Has had a longevity in the music industry compared to August having finished a worldwide tour that lasted over a year
  • Got into legal trouble after speculation of drug and alcohol abuse

As you can see these two artists are very different in their careers.  August Alsina has opportunities coming his way so he can focus on to further his career.  Justin Bieber has to deal with the legal troubles from his DUI arrest in Florida and his infamous egg throwing incident to one of his California neighbors.

The media loves to report chaos and negativity for sales and website hits.  Until Bieber resolves all of his legal issues, he will continue to be followed by the paparazzi in hopes that they can catch the next chaotic thing Justin will do.  It’s unfortunate that rising talent will have to fight to get media attention for the good things that they’re trying to do but that is the way the media world works.

Outer appearance is a part of the image, along with the artist’s story.  For Justin Bieber he was a cute 15 year old with adorable hair and everyone wanted to interview him. All talk shows wanted to have Bieber perform on their shows.  An artist’s image should invite journalists and reporters to want to get to know you better.  For August Alsina you will usually see him in sunglasses.  This could prompt journalists and reporters to ask more questions as this can be seen to some people as “hiding” from the public.  Either way, it welcomes people to ask questions to get a better understanding.  Now August Alsina is more open either wearing fake glasses or not wearing any at all.

How can an artist get more media coverage about the GOOD things they are doing?  Consider hiring a publicist to help figure out how to not only set the artist a part but how to STAND OUT from the competition.  It is important to understand what image the artist will  want to portray with the media so the media can tell the artist’s story for them.

Side note: I’m doing freelance work for Elvie G PR out of Los Angeles, CA.  Are you a musician that needs public relations work? Please contact me at elviegprcassandra@aol.com to see what we can do for your brand/image!

 

Colorblocking! My new favorite fashion trend.

Normally, I don’t really follow the fashion trends or follow what everyone else is doing. I usually do my own thing and make my own rules. I’m not the fashionista but I’m coming into my own little fashion knowledge. I want to share with you some tips on my favorite Spring 2012 trend: Color blocking.

Color blocking consists of incorporating different colors in your wardrobe, colors you wouldn’t normally put together.  For the picture above, I sported a tangerine blazer and sky blue jeans from Forever 21 and a white shirt from Criminal Minded Clothing.  It’s very important not to overdo the trend with no more than four colors.  Me personally, I wouldn’t do no more than three.  I would also wear a yellow shirt with this outfit but I have a yellow clutch instead.  Just keep the shoes in a neutral, nude color to make the outfit a true block.  If you want to wear color heels, then sport a neutral top/blazer.  Always have one thing neutral/white.  Everything you have on shouldn’t be colorful, including accessories.

What do you think of color blocking for professional dress?  Do you think it’s wise to block in the office?

SkyHigh Hookah Bar Night Out

Last week, bunch of us went to support a friend at his performance at SkyHigh Hookah on Chapman Street.  King M Dot had a great performance.  Since it was a rather chill venue, I wanted to dress up without completely dressing up as I would do going to a night club.  Here is my outfit:

Outfit for SkyHigh Hookah Bar event.

My outfit has very little color.  It’s very neutral so to make up for this, I wanted my makeup to be more colorful than normal.  Red and yellow eyeshadow with blue eyeliner sported with a reddish/pink lip (picture doesn’t capture the lip too well).

Burgandy and yellow eyeshadow with blue eyeliner.

Here is a closer look at my shoe game that night.  Leopard loafers!  I just love these shoes!

Leopard loafers from Kohl's.

I bought some crackle nail polish without even knowing it.  I sport it over a pink base coat.

Black Crackle polish over Hot Pink polish

I also received a few comments on my bracelet that I customized.  I’ve been thinking about selling them.  I would love your feedback on it.

Heist Accessories Diamond Triangle Bangle.
Diamond Triangle Bangle

I’m still developing my own sense of style.  You will see more posts of me explaining my outfit choices.  Fashion doesn’t have to be complicated.