Blame it on the mi.. mi mi mi…millennials!

No matter what industry, it seems that the Millennials get a bad rap in the working economy: “They’re too lazy,” or “they’re non-grateful“. Growing up with technology has its pros and cons.

Photo credit of Jamie Foxx Vevo via Youtube

There is however a true difference between hard work and smart work. We hear Generation X and the Baby Boomers proclaim Millennials as not being hardworking because they don’t see the same efforts that they put into their work over 20 years ago. Well I for one am truly thankful for their efforts back then because it allows us to build on their foundation so that we can improve and streamline certain things. Faxing 20 people a press release when you can email the same release to the same 20 people in five minutes saves so much time.

Why does the gesture of saving people time not considered hard work? It is because of the hard work of the early adopters of technology such as Bill Gates and Steve Jobs that has saved thousands of hours of time to focus on more efficient work in the last 20 years.

WE ALL have the option meditate due to an app, WE ALL have the ability to bank due to an app, WE ALL can date due to an app, order food, buy clothing and supplies through online shopping. It is the frequent daily personal use of technology that gives the false illusion that only Millennials turn to our phones for everything, but that’s not true. Our impact is deep. We impact restaurant sales and we start companies and become entrepreneurs more than any other generation to this date. Side note: why are Millennials the true test of casual dining sales?  It’s not, on average, that we make more money than any other generation at this time, I’m just saying…

Millennials are discovering that we can improve on ways to be better and/or to save time, if needed. We value our time and we want to know that we make an impact in the work we do in order to be efficient as much as possible. It’s because Millennials are so hell-bent on efficiency that we’re affecting industries services such as how the restaurants cater to us. More restaurants are joining or partnering with Grubhub, an online ordering/delivering service of nearby restaurants, or even having chains explore their own delivery systems. Offering free Wi-Fi often gets millennials into popular chains such as Starbucks or Panera Bread to study or work…maybe that should be something all restaurant categories should offer in order to get “the Millennial money”. We need places other than the office to work and brainstorm as well as bond with our teammates. I wonder what restaurant chain will catered lunch meetings AT the restaurant. Imagine how much more money will get spend at that restaurant?!

Now I know that fast-casual dining restaurants are not in the business of delivering however…they are also not in the business to losing customers. It’s because of Millennials that we’re challenging everyone outside of the millennial category to figure out how to improve on what they already provide. Don’t depend on the Millennials to figure out a solution only to tear it down based on how you’ve always done things. 20 years ago you needed to be in the office everyday while today…employees can fight for a different stance with the availability of Wi-Fi everywhere!

I challenge all seasoned working class people….be more innovative with the ever-changing times and stop relying that you can coast on the way you’ve always done things.  You might can float for a while with current methods and processes but eventually your competition will figure out your model and modify it to be better so here is what you do:

Don’t get comfortable.

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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