PRessure Makes Diamonds: How my career as a Publicist helps me with Wedding Planning

HOW SWAY?!Having in-house experience has made me understand the work it takes into going in a PR plan for a single project.  It has also made me curious of what it is like to work for an agency.

Thus I’ve turned to virtual work for several PR agencies and I’m getting use to understanding that the work is non-stop.  Not only that, you barely have time to celebrate major accomplishments because there are always bigger fish to fry.  Delegation is key for agency bosses.

In a previous post I spoke about how important it is to delegate.  I’m currently the Matron of Honor for my sister’s upcoming wedding this spring.  Managing five other ladies while keeping the stress down for my little sister is quite challenging…but I’ve always loved a challenge!  Understanding your wedding party is key.  Get to know them and their schedules.

The wonderful ladies understand that communication is key.  We have each others’ phone numbers, emails, and we’re all in a GroupMe chat.  Everybody has different schedule and 40% of the bridal party lives outside of the bride’s state however understanding what we can or cannot do can help alleviate the pressures.  It also gives me the opportunity to incorporate how I can get them involved in a more creative way.

Doing a SWOT analysis for a bridal party may seem like a questionable action however I’ve found it to be most beneficial in the wedding planning process:

Strengths
– The bridesmaids compliment the bride’s life beautifully
– The bridesmaids come from different backgrounds, yes even me who grew up with the bride.  We all have different experiences from either being in weddings, going to      weddings and not even have been to a wedding
– Each bridesmaid is good at something (planning, coordinating, decorating, hunting great deals, etc.)

Weaknesses
– Different schedules
– Different states/locations
– Different budgets
– Different availability for wedding events leading up to the big day

Opportunities
– Our overall network has led to a great bridal shower venue at a vastly discounted price (WIN!)
– Our frugal-ness has led us to find a great bridesmaid dress at a very affordable price
– Our different experiences will aid in the bachelorette and bridal shower planning

Threats
– Any possible last-minute cancellations on behalf of the bride
– Not having finalized accessories and shoes for wedding day (less than 60 days away)
– Outside variables that can affect the bridesmaids’ duties

We just ran into this hiccup from one of our opportunities turning into a threat: to avoid increased costs, we purchased our bridesmaid dresses from a site where the dresses are not so flattering to our different shapes and sizes.  With little time left, we had to get creative!  How you may ask?

Stay tuned as we I will report back on how a solved a huge crisis with less than 50 days to the wedding!

 

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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