Breaking Bad…News that is! How to Soften the Blow

uh-oh

It’s never good to receive bad news. To actually be the one to deliver the bad news can also bring an unsettling feeling to one’s stomach. No one wants to hear bad news without understanding how or why something happened the way did. Here are critical steps to cushion the impact:

1). Own up to the mistake if one is quickly identified. In the distribution industry, if a carrier missed a delivery appointment, then one would follow up with the carrier to understand what happened.

2). Shoot first, ask questions later. But shoot with precision!! Figuring out what your Plan B will be to finish the task at hand is vital. Being able to come up with a solution can help ease the delivery of bad news. Time may be of the essence in most cases. One example would be having a case of gloves go missing that is also no longer available at the vendor.

3). Research the nitty, gritty facts. Find an alternative approach, then figure out if multiple parties involved will be responsible. A “major key” (DJ Khaled would hopefully approve of the use of this term) would be to understand 5 W’s of the issue: who, what, when, where, why. Please don’t forget the “how.”

4). Summarize the timeline of the task. Summarize the timeline in an email. Doing this task can help clear any lingering confusion for all parties involved.

Being able to solve problems increases more opportunities for your personal brand. It make you a resourceful person and that makes people want to work with you more and more!

What key tips do you find most useful in delivering unsettling news?

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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