The Critical Art of Delegation

This Christmas was extra special as it was my daughter’s first Christmas. We spend time at our separate families. At my husband’s grandparent’s sock party, we wanted to remember the activity of exchanging stuffed socks with goodies. There were over 30 people who were crowded into this small area trying to take a picture. The only way we could get everyone in a family photo was to get a Pano-shot, or panoramic.

pano-family

Of course being a millennial with an iPhone in front of the group shot, I was the first to be able to volunteer my services to this group picture. I got up, excluded myself from the group shot and took the photo. After it was done I heard at least seven people say “Let me see!” on top of others crowding around me to try to view it as well.

With all of the commotion going on, I decided to pay attention to one of my elders only who had requested to view it. My great Aunt Gail was the closest to me after the photo was taken and she requested that I send it to her. I also had about 10 other folks asking to send it to them. Not having everyone’s contact information made that task more difficult for me. I had asked my aunt would she be able to send it to everyone if I sent it to her.

Here is where time is critical: She requested that I sent it to one of her daughters instead as they had everyone’s contact number. This was a brilliant change of action! Aunt Gail wanted to make sure everyone had that special picture commemorating another wonderful memory however she didn’t want to put up with the task of sending it to at least 30 people. Maybe she wasn’t as tech-savvy or maybe she wanted to save her precious time to spend with her sisters. Either way, Aunt Gail requested that I sent the pictures elsewhere. I’m sure it got done because A) Mom’s direction is law B) I didn’t get anybody asking me to send the pictures after I announced the picture would come from Aunt Gail’s daughter.

This is a very good lesson we can take heed in our business lives. Sometimes we don’t have time to do certain things, even though we may want to do them. That is why we hire other people to focus on doing those tasks so we can focus on what we do best. You may want to strategically plan what gets put on social media on what is written in a press release but your time may need to be securing more business opportunities or more sponsors. Having subordinates or interns can mean the difference of making an extra $50/month to making an extra $50,000/month, or more!

Advertisements

Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s