The Plan-Ahead

About a year ago I wrote about one’s image and standing out. With the holiday season approach, a good way to maintain and further progress your image to your clients is to plan ahead. Expecting the unexpected is key.

As an account manager in the food distribution industry, it is imperative that our operators follow strict rules.  We don’t want to mess with the integrity of someone’s food.  Knowing that sales will go up, being extra stocked during key holidays is essential.  Some operators will shut down upwards of a week while others, like myself, work only taking the actual holiday off.

Not only do we have to deal with possible freight and transit-time changes, but we will have price changes, promotions and expedited orders to manage and see through to the product ends at its intended location.  It can be overwhelming during the holidays but there is no need to stress.  Why you may ask? To reduce stress, make a “plan-ahead” plan can:

  1. Help your customers know what to anticipate coming down the pipeline
  2. Help yourself stay on track and have a to-do list weeks in advance
  3. Tackle some tasks earlier than anticipated so your list gets smaller and smaller closer to your deadline

A “plan-ahead plan” can simply be sending a reminder email to your client about the anticipated changes that you’re aware of or a quick internal meeting to tackle the necessary steps to keep track of a promotional item.  Doing this can in turn bring other changes to the client’s attention that may need immediate action before your task can get completed, such as a new UPC number for a box of napkins or an invoice discrepancy with a distribution center.

Another example of a “plan-ahead” action would be to push up delivery dates to your distribution centers a week in advance so that the carriers could have more time to spend with their families during the holidays.  Informing the distribution centers ahead of time about this adjusted delivery schedule would mean that these centers would need to stock up to ensure no disruption in the supply chain.  It would also mean that the carriers would anticipate more loads to move the weeks leading up to the holidays.

Having your departments interdependent on each other really helps with the checks and balances.  We may have to delay a price change to recoup lost funds or research recurring issues that happen every year during the same time period.  This will keep everyone on task and help prioritize.

Do you have a “plan-ahead” plan without realizing?

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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