Disaster Preparedness: The Backup Plan

This has been an interesting week for us here in Eastern North Carolina (ENC).  Hurricane Matthew skirted most of us with his windy storms and rain.  Those Carolinians who remember the devastation caused by Hurricane Floyd back in the 1990s know that these storms are not to be taken lightly, even if you are not affected by the “eye.”  It was this very reason that I underestimated the damage Matthew would do to me and my family.  We were displaced from our home for almost a week just from the outskirts of Hurricane Matthew!  Living by the river doesn’t help you during a hurricane when flooding is imminent.  Being the “under-estimator” (in this case) I was, I personally only prepared to be out of my home for one day.


When things are out of your control, it can seem like everything is falling apart. Whether you’re flooded out of your home with given notice or denied access to your company’s internal system, without any given notice, you have to be ready to continue business as usual.   It’s no longer safe to put all of our eggs in one basket.  Print off hard copies of documents; doing this gives you a physical copy and it gives your eyes a break from the computer screen.  Get up and go talk to a co-worker about a problem instead of calling them; doing this gives you a chance to get away from your desk/exercise while you can clearly communicate possibly better in person.

Several cities and towns were flooded.  Parts of Interstate I-95 were closed for a week.  This certainly switched up the truck routes had to take for a while.  Although it deviated from the plan, the point is that there was an actual plan in place just in case Plan A didn’t work.  Having a second and third route in place is key, even if it’s just a temporary fix.

It’s better to be over-prepared and not need it than to be under-prepared up in knee-deep flood waters.

Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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