Red Lobster Fumbles their Publicity Opportunity

Once again I’m talking about Beyoncé (I promise this post will be shorter!) As you may have heard, Beyoncé released a new song and video titled “Formation.” The artist doesn’t hold back in her lyrics or her visual effects in her video.

One very surprising line that Beyoncé featured in the song had people’s mouths wide-open. The very shocking lyrics are “When he F^@K me good, I take his a$$ to Red Lobster.” Talk about keeping private life confidential!

Many were waiting to see how Red Lobster would respond. It took hours for their social media team to come up with this response:

Red Lobster screenshot

Even though their sales have increased 33% since the song was released 3 days ago, many truly believe that Red Lobster missed the opportunity to do more with this free publicity. If you recall back in 2013, when Beyoncé headlined the Pepsi half-time show, the stadium’s lights were blown after her performance. It took a few minutes for the game to resume but nowhere near long enough for Oreo’s social media team to use that moment with what I believe is the cleverest tweet they could have done in that moment:

oreo 2013.png

 

They won Twitter and the Super Bowl that night!

Key Takeaway: Make sure your social media and graphics team are quick on their feet, especially during major televised events. You never know when you will have the opportunity to capitalize off free publicity. Peyton Manning sure was ready to drink a lot of Budweiser after the Broncos won Super Bowl 50. Keep in mind a 30 second commercial during the Super Bowl ran advertisers $5 million dollars and Budweiser scored big by having Manning mention it is TWO separate post-game interviews. According to Market Watch, “just one mention by Manning was worth about $1.6 million for Budweiser.”

Oh the joys of public relations!  Do you think Red Lobster fumbled their opportunity?

Advertisements

Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s