3 Things we learned from the #kyliejennerchallenge

In celebrity news, no family is more high-profile than the Kardashian-Jenner clan.  There have been so much speculation over which sister has had the most plastic surgery.

Kylie Jenner is exhausted defending herself from the media’s constantly mention about her lips and how they’ve changed.  Her lips literally went from skinny to plump and full over-night.

Now several teenagers (and non-teenagers) have completed this #kyliejennerchallenge to show how, they too, can make their lips fuller as the youngest Jenner sister has supposedly done.  This is done so by stuffing your lips into a small glass and sucking.  Many are not liking the outcome.

Photo credit: Buzzfeed.com

Here are three things that we’ve learned from this particular challenge:

  • The media does put too much emphasis on personal celebrity choices– So what if Kylie’s lips aren’t real?  This is not a life-changing decision that Angela made in getting a double mastectomy, which many other women began to followGranted this topic may have sold plenty of magazines however we tend to share more scandalous things happening among celebrities than real life issues that would require people to actually think about their priorities and have an actual opinion and a good foundation backing up that opinion.    If we focused and shared as much on racism and wage inequality as we do trying to figure out if the Kardashian clan has real booties, we could solve a lot more issues.
  • People are wasting precious time doing menial things just to get likes and retweets– Some people have made money off of social media however not ALL people will be this lucky.  So many people can be subjected to ridicule by the same media outlets reporting on these celebrities (see Daily Mail UK for instance).  We can’t live up to our fullest potential if we constantly view and share nonsense.  We need more business leaders not sharers of celebrity news
  • Guerilla marketing consequences– As we’ve seen with the #icebucketchallenge, we can get people to do anything to make others laugh, even when we do know why we’re doing it.  Many people who completed the #icebucketchallenge could not even explain or properly announce ALS correctly in their videos, as they didn’t care.  Those people wanted to challenge others just to get a laugh.  The #kyliejennerchallenge offers no benefit to anyone, as we’ve seen the bruised lips and chins from this particular challenge, which others have shared to get laughs.

Key takeaway:  People, especially teenagers, associate celebrities and their choices with status: money, fame, fortune.  Who wouldn’t want that?!  When they find out that their favorite singer buys clothes from Topshop, then they too began purchasing the same things.  Whenever it is discovered from where First Lady Michelle Obama buys her coats or the Duke and Duchess of Cambridge’s buys Prince George’s clothes, it doesn’t take 10 minutes before it is already sold out online.

Everyone wants to live like a celebrity.  I just hope that more people would strive to achieve their own image instead of wanting to look like their favorite celebrity.  Be yourself because no one else can!


Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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