Crisis Communication: Patricia Arquette Stands for women equality ONLY

Credit: Robyn Beck/AFP/Getty Images via USmagazine.com
Credit: Robyn Beck/AFP/Getty Images via USmagazine.com

Winning an Oscar is the highest honor for an actor/actress in Hollywood. Using that winning moment as a platform to talk about an issue is most admirable.

I watched a clip of Patricia Arquette giving an interview after her acceptance speech at the 2015 Oscars, implying that supporters of gay rights and minority rights should focus more on support women’s rights.

Now of course there are several issues going on in the world. Celebrities generally tend to focus on one specific issue that resonates with the the most and will speak on it when the opportunity presents itself to convey the message across the masses. This chance for Patricia was at the 2015 Oscars on February 22nd. Her speech was empowering but she elaborated in her post-speech interview to the point where others saw her views and issues she supports as “more important” than what’s already mainstream trending issues from her perspective.

Patricia then went to twitter to defend her point.  Her first 3 tweets after February 22 were fine then she made an assumption, questioning why others haven’t supported women’s rights when she clearly supported rights for the LBGT community.

Screenshot 2015-02-23 23.36.38

She then went to state that she didn’t care about if supporters for other issues are pissed, stating on Twitter that wage inequality adversely affects women.

Screenshot 2015-02-23 23.36.48

This was a poor decision on her part in my opinion.  Patricia is basically assuming no one cares for wage equality for women as much as equal rights for minorities or for the LBGT community.

Her message would have been received better if Patricia would have just stayed within her range of highlighting her particular issue of choice instead of comparing it to other issues that she is not as passionate about, clearly.  To some of the public Patricia only highlighted that she is already a privileged women who is white so her stands may appear to be an attempt to be even more privileged.  Some would debate on the importance of being more privileged versus not even having the chance to be privileged at all.  A good example of that is how The Academy selects their nominees for Oscar categories, clearly showing a lack of diverse nominees in the 2015 pool…but that’s another blog post.

Wage inequality for women also affects minority women and LBGT women so it would appear that this was not considered to have a negative consequence when she requested all others to stand for wage inequality when those affected by wage inequality stood for minority and gay rights.  How would one go about measuring this anyway?  If there are surveys measuring what percentage of women affected by wage inequality supported minority rights, PLEASE send me the link.

Point that should be taken:  It’s fine to focus on one thing at a time and remember nothing is a competition when resolving issues.  As long as all issues find resolution, they should be regarding as marathons, not races.  It will take time and patience for a resolution to be determined.  At this point, Patricia should acknowledge that her remarks were taken out of context and apologize for any assumptions that were made on her part as well as the media’s part.  She should then continue to focus on her passion platform: wage inequality for ALL women.

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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