Crisis Management:

Browsing through and I came across an article. The title made me click on the article of course as I just HAD to find out what company did everything you’re not suppose to do in marketing.

A man was recently found dead in the parking lot of Chicago’s O’Hare International airport. decided to take that bit of news and use that as a marketing tactic to promote their business through email marketing.  The company sent out an email to it’s customers, insensitively referencing the man’s death in their email. The company directed customers to Don’t be late and end up in a crate. Save stress and possibly anything worse by utilizing technology and reserving all your travel needs in advance,” with the subject line of the email as “Can On-Airport Parking Kill?

Needless to say the news of this tactic lit up twitter like a lightening bug!  Of course the company became apologetic after it went viral.  Honestly I don’t know what’s worse: the insensitive marketing ploy or the fact that initially initially began responding to all tweets with the same robotic response:
Screenshot 2014-09-24 19.31.06



Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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