8 Tips for Getting More Publicity for Your Events

This post was reblogged from the womeninpr blog.
Photo: Hechler Photography
By Alesandra Dubin

Women In PR

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.

It's not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. Photo: Hechler Photography

 It’s not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say.

Photo: Hechler Photography

By Alesandra Dubin

1. Make it as easy as possible for press
Writers, reporters, and photo editors are busy—sometimes frenzied—people. Giving them all the tools they need to cover your event, and delivering information and files in a clear and complete manner right off the bat, will be more likely to result in coverage. “Try to get the MMS link and send to photo editors in advance with captions, key guest names, key info, and must-mentions so they have it in…

View original post 849 more words

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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