Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.
It’s not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say.
Photo: Hechler Photography
By Alesandra Dubin
1. Make it as easy as possible for press Writers, reporters, and photo editors are busy—sometimes frenzied—people. Giving them all the tools they need to cover your event, and delivering information and files in a clear and complete manner right off the bat, will be more likely to result in coverage. “Try to get the MMS link and send to photo editors in advance with captions, key guest names, key info, and must-mentions so they have it in…