My colleague and fellow fraternity brother, Frank Nichols, brought to my attention the advertising tactic called vehicle wraps.
According to the Outdoor Advertising Association of America, in 2012 the Out of Home Advertising (OOH a.k.a outdoor advertising) accounted for 4.9% share of total media spending. In a recent press release from OAAA in December 2013, “Out of home (OOH) advertising revenue rose 3.5 percent in the third quarter of 2013 compared to the same period in 2012, accounting for more than $1.6 billion, (OAAA, 2013).
To see a list of the Top Spenders in OOH advertising, click here.
Which categories (beer, fast food, retail, etc.) do you feel benefit the most using OOH advertising, specifically vehicle wraps?