#Smartmarketing Beyonce’s Surprise to the World!

Image  #nomarketing = #smartmarketing

All year Beyonce had to listen to complaints from just about everyone because she has not debut new music.  Well in her words….”SURPRISE”!!! Beyonce shocked the world and drops a visual, self-titled album last night while everyone was sleeping.  No marketing or promotion beforehand from the “Flawless” singer, nor was it really required.  Already, Beyonce is number 1 in multiple countries (see my repost instagram pic from her stylist Ty Hunter @Johnson_Cassie).  This is just part 1 and it’s all because of her supportive fans, also known as the Beyhive.

I really loved the fact that Beyonce featured Ashley Everett, my favorite backup dancer, in her Heaven video not only as a dancer but as an actress.  Another favorite of mine, Todrick Hall, choreographed part of Beyonce’s Blow video and was also a featured guest star!  Beyonce’s daughter, Blue Ivy Carter, even had credit as an artist!

#smartmarketing #genuismarketing

My favorite songs at the moment are Flawless, Drunk in Love, and Blow.  Ghost is visually my favorite video.

What is your favorite song and video from the new album?


Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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