Get Emotions Out of the Equation

When it comes down to it, business is business.  A relationship between a PR pro and a client can be a rocky one.  There will be bad conversations and discussions along with great ones!  A client may want to do something and their publicist may advise against them doing it due to possible damage to their brand or just plain nonsense.  That client could potentially get offended if their publicist does not like their idea.

This could cause the client to feel some type of way about their publicist.  They may even consider firing them because their publicist is not a “yes man.”  A publicist job is not to tell you what you want to hear or to agree with everything you do.  Clients can hire a “yes man” to hype them up and agree with everything they say but a publicist will not do it if they have the client’s best interests at heart.

The most important thing is to emotions get in the way of potential business and potentially more exposure.  If an opportunity arises where it could help a client’s business dramatically and they are hesitant to take it because of your previous conversation, one in which a publicist did not agree with their views, then this is a huge problem.  Not only does it show that the client and publicist need to sort through any tension you have going on, the client is getting in his own way of furthering their business.  When that happens and continues to happen, it is best to let that client go.  There is no need to continue on a bad relationship in which the client hardly ever listens to their hired guidance.

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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