We all can agree that Hurricane Sandy has been a major news topic the past few days. What you don’t know is that Hurricane Sandy can teach you a few things about public relations. Here are three:
1. Showing that you care about an event go a long way. President Obama delivered a statement regarding Hurricane Sandy on Monday. A reporter asked him how will this affect the election. He responded by saying that the election will take care of itself and that the number one priority is the safety of our residents. He thanked all of the federal, state, and local response teams in preparation for this event and gave people resources and advice. This gave the president a really good look that will go a long way, even after the 2012 Presidential Elections.
2. Even Sandy can come alive in Twitter form. A parody account will give you a sense of comedy relief during a potential natural disaster and can make mother natural a comedian tweeting out jokes about what she will do. With over 200K followers, Hurricane Sandy a.k.a #frankenstorm has attracted a large following in a short amount of time.
3. Do your research and use your best judgement when it comes to PR. An acquaintance of mine lives and works in NYC and she tweeted that she had to go into work today during Hurricane Sandy while city and state officials are warning people to evacuate the area. Watch the news, research more news about the event, and use your best judgement to make the best decision for yourself and your client. She ended up not going in and possibly saving her life.
Can you think of any other things Sandy can teach you about PR? Comment and share them!