Black Friday A.K.A The War Zone

It is a big marketing day for retailers the day after Thanksgiving.  It has come to be know as one of the best shopping days out of the year….BLACK FRIDAY! I’ve come to know it as one of the most dangerous. Black Friday 2011, in my opinion, has been one of the worst days a person can go shopping on. It is truly every man for himself when trying to snag the most popular items for sale.

Wal-Mart is a very popular spot to shop on Black Friday. Already being know for bargain deals, you can count on Wal-Mart to have a huge sale every year on Black Friday. This year I’ve heard and seen some of the worst fights during the holidays for those who want to buy a $2 waffle iron. It’s amazing what people will do to get and keep their items until they purchase it.

You can look online for Black Friday stories. I’ve heard of one woman pepper-spraying the people behind her while standing in a line for Best Buy. The most update I’ve heard was that she was able to get her deals and get away because the police still haven’t found her and many people had to go to the hospital. Then you have to watch your back because there has reportedly been people waiting in the parking lot of retail stores to rob people of their newly bought items.

One of the more sadder stories I’ve heard was about a 61-year old man trying to shop in Target a midnight. I’m not sure of the location but he had a history of heart problems and he collapsed on the floor, while other people stepped over him to get the things they came for. Has Black Friday really become this bad?

Marketing can sometimes fool people.  Many great deals on electronics that are advertised in Wal-Mart, Target, and Best Buy are not plentiful.  There may be 5 big screen televisions for $249 and the rest will be slightly higher just so you won’t leave without something.  Lucky for me, there is Cyber Monday.

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Author: Cassandra Williams

Public relations and marketing professional. Subscribe to share my journey to fulfilling my dreams as a marketing and public relations professional.

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